To encapsulate ProgresjaTech’s dual focus on industrial machinery and the concept of progression, I designed a bold pictorial mark logo. The logo integrated elements of mechanical design with a sense of forward motion, creating a visual representation of the company’s mission. This powerful symbol became the cornerstone of the brand’s identity, conveying both technical precision and continuous advancement.
The choice of typography played a crucial role in reinforcing the brand’s industrial character. I selected the Montserrat font, known for its boldness and clarity, to ensure that the brand communicated strength and reliability. The legible, clean lines of the font complemented the pictorial mark, creating a cohesive identity that was both modern and reflective of the company’s technical expertise.
The website design extended the new brand identity into a digital format, integrating the bold visual elements throughout. Industrial photography was used strategically to showcase ProgresjaTech’s machines and capabilities, giving potential clients a clear sense of the company’s expertise. The site was structured for easy navigation, ensuring that users could effortlessly explore the brand and access key information, resulting in a seamless and impactful online experience.