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Progresja
Tech
Progresja
Tech
Default title
Scope
Brand Identity, Web Design, Wordpress
Time & Location
Oct 2021, Bialystok
Crafting a Bold Identity and Website for ProgresjaTech
Overview

Identity That Embodies Machinery and Momentum

ProgresjaTech, a Polish company based in Bialystok, specialises in building CNC and other industrial machines tailored to the specific needs of their customers. As their business grew, they realised the need for a new brand identity and website that would effectively promote their services and reflect the precision and innovation inherent in their work. The challenge was to create a visual identity that not only represented the technical nature of their products but also conveyed the concept of "progression" embedded in their name.
Overview
My task was to design a new brand identity and website for ProgresjaTech that would stand out in the industrial sector. The identity needed to be both simple and powerful, effectively communicating the company’s focus on precision and progress. Additionally, the website had to seamlessly integrate the new branding while showcasing the company’s capabilities through industrial photography and clear, user-friendly design.
Overview
Reflecting technical expertise
Overview

Cohesive Brand Experience Online

Machinery and Progression

To encapsulate ProgresjaTech’s dual focus on industrial machinery and the concept of progression, I designed a bold pictorial mark logo. The logo integrated elements of mechanical design with a sense of forward motion, creating a visual representation of the company’s mission. This powerful symbol became the cornerstone of the brand’s identity, conveying both technical precision and continuous advancement.

Bold and Industrial Design

The choice of typography played a crucial role in reinforcing the brand’s industrial character. I selected the Montserrat font, known for its boldness and clarity, to ensure that the brand communicated strength and reliability. The legible, clean lines of the font complemented the pictorial mark, creating a cohesive identity that was both modern and reflective of the company’s technical expertise.

Cohesive Brand Experience

The website design extended the new brand identity into a digital format, integrating the bold visual elements throughout. Industrial photography was used strategically to showcase ProgresjaTech’s machines and capabilities, giving potential clients a clear sense of the company’s expertise. The site was structured for easy navigation, ensuring that users could effortlessly explore the brand and access key information, resulting in a seamless and impactful online experience.