See
Beyond
Books
Beyond
Books
Default title
Scope
Brand Identity, Web Design, no-code development
Time & Location
May 2023, Coventry
Beyond Books: Immersive Storytelling in the Heart of the Station
Overview

Studying the brief

In response to the climate emergency, Network Rail sought innovative ways to rethink and redesign the functionality of their train stations. The challenge was twofold: to create more stimulating and engaging experiences for passengers while they wait, and to enhance the role of stations in educating, supporting, and influencing positive behaviours related to sustainability and community well-being.
Overview
My task was to develop a service design that would transform the experience of waiting in train stations. The goal was to create an engaging, educational space that could promote positive behaviours and make the time spent at stations more productive and enjoyable. With the understanding that only about half of the UK population reads regularly, I aimed to design an experience that encouraged reading as a more enriching alternative to passive activities like scrolling through social media.
Overview
Where History Meets Modern Travel
Overview

The Library That Transforms Waiting Time

Designing an Engaging Library Service

To address the need for a more stimulating station environment, I conceptualised a library service that would offer passengers an enriching alternative to passive activities like scrolling through social media. The library was designed to be a welcoming and interactive space, encouraging passengers to pick up a book and immerse themselves in a positive and educational experience while waiting for their train.

Creating a Museum-Like Experience

The library wasn’t just about books; it was designed as a museum-like space that told the story of the railways in the United Kingdom. Super-graphics adorned the walls, illustrating the rich history and significance of the rail industry. This approach transformed the library into an immersive environment, where passengers could learn about the past while engaging with the present, making their time at the station more meaningful.

Reviving Heritage Through Brand Identity

To further enhance the experience, the brand identity of the library drew inspiration from the old National Railway branding. This choice was intentional, evoking nostalgia and a deep connection to the heritage of British railways. The vintage-inspired design not only created a visually cohesive space but also reinforced the idea of the station as a cultural and historical hub, bridging the gap between tradition and modernity.